Von Coins will be Ethereum based utility tokens, but will not be tradeable for any fiat currencies. So their only value will be what you can exchange them for on the Von Coin platform. The private beta will not be attached to the coins. The coins will be issued in the public beta in the new year, but all of your accrued coins in the app will be exchanged for the real coins in the public beta. The von coin is a way of verifying gamer’s time to sponsors without having to share private data.